Starb Julebrøg beer

Starb Julebrøg is a traditional Danish Christmas beer, known as 'Julebryg,' that marks the festive season in Denmark. This dark pilsner has become a clear sign that Christmas is upon us. The annual launch, known as 'J-day,' takes place the first Friday in November and is a day of celebration across Denmark. Brewery truck drivers deliver to bars and cafés while singing the traditional Christmas Brew song and handing out free beer to the guests to mark the start of the festive season. The beer itself is a bottom-fermented wiener beer brewed on lager, münchener, and caramel malt, and added English liquorice. The beer is dark-golden with a fresh aroma of caramel, cereal, liquorice, and blackcurrant.