The Pink Stuff cleaning paste

The Pink Stuff is a renowned household cleaning brand, best known for its iconic cleaning paste. Its origins trace back to the mid-1930s when it was initially sold as Chemico Household Cleanser in over 60 countries. Over time, consumers affectionately referred to it as 'The Pink Stuff' due to its distinctive pink color and packaging. In the 1980s, the product was rebranded as Chemico The Pink Stuff to align with consumer vernacular. In 2012, Star Brands acquired the product, renaming it Star Drops The Pink Stuff Miracle Cleaning Paste. The brand has experienced significant growth, becoming one of the fastest-growing in the U.S. household cleaners category and expanding its presence in Europe and other global markets. In April 2025, RPM International Inc. announced the acquisition of Star Brands Group, the UK-based parent company of The Pink Stuff, for its Rust-Oleum subsidiary. This acquisition was completed in May 2025, integrating The Pink Stuff into Rust-Oleum's cleaners business. (rustoleum.com)