La Piadineria piadina

La Piadineria is Italy's leading fast-casual dining chain, specializing in piadina, a traditional Italian flatbread. Founded in 1994 in Brescia by Pierantonio Milani and Franco Beccaria, the company has grown to over 400 locations across Italy, primarily in city centers, malls, retail parks, and travel hubs. Each piadina is freshly prepared using high-quality, made-in-Italy ingredients, offering a genuine Italian culinary experience. The company emphasizes a strong value-for-money proposition, serving approximately 70,000 customers daily. In 2018, La Piadineria was acquired by the private equity firm Permira, which supported its transformation and growth, tripling revenues and EBITDA. In 2024, CVC Capital Partners acquired La Piadineria from Permira, signaling continued confidence in its growth trajectory and market position. The company also focuses on sustainability initiatives, including sourcing local ingredients and reducing packaging waste, and plans to open 70 new outlets by 2025, including international expansion into markets like France.