Made O'Meter
Discover where a brand or product originates
Dulux is one of the world's most recognized paint brands, known for its iconic sheep mascot and a vast range of interior and exterior coatings. The brand's history is deeply rooted in the United Kingdom, where it was developed through a partnership between Imperial Chemical Industries (ICI) and DuPont. Since its inception, Dulux has become a household name, providing innovative color solutions and high-performance finishes for both DIY enthusiasts and professional decorators.
Over the decades, the brand has transitioned through significant corporate changes. While it was originally a hallmark of the British industrial giant ICI, the brand was acquired by AkzoNobel in 2008. This acquisition integrated Dulux into one of the world's leading decorative paints and performance coatings companies. Today, the brand is managed under the AkzoNobel portfolio, benefiting from global research and development while maintaining a strong local identities in various markets.
Manufacturing for Dulux is decentralized to serve regional markets efficiently. Significant production facilities are located in the United Kingdom, Australia, and various countries across Asia and Europe. Ownership of the Dulux trademark is unique; depending on the geography, the brand may be owned by different entities. While AkzoNobel owns and manufactures Dulux in most of the world (including Europe and the UK), DuluxGroup (owned by Nippon Paint) holds the rights to the name in Australia, New Zealand, and Papua New Guinea.
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