Pasta del Capitano Placca e Carie Toothpaste

Pasta del Capitano is an iconic Italian oral care brand with a history dating back to 1905. It was founded by Clemente Ciccarelli, a doctor in pharmaceutical chemistry and a captain in the Royal Italian Army, who created the first toothpaste in a tube in Italy to replace the abrasive powders commonly used at the time. The brand is highly regarded for its heritage and its signature "Captain" portrait, which remains a key part of its visual identity.

The product is manufactured in Italy at the Farmaceutici Dottor Ciccarelli production facilities in Milan, where the company moved its headquarters in 1950. The brand maintains its commitment to "Made in Italy" quality and innovation, utilizing patented molecules like Sulfetal Zn in its formulations.

Ownership of the brand has remained within the Ciccarelli family for over a century. It is currently owned and operated by Farmaceutici Dott. Ciccarelli S.p.A., a family-run pharmaceutical company that has successfully expanded the brand's presence to global markets while maintaining its traditional roots and Italian manufacturing base.