Fairtrade Original Chocolade Hagelslag Puur

Fairtrade Original is a pioneer in the ethical trade movement, famously recognized as the first fair trade organization in the world. Founded in 1959 in the Netherlands, the brand was established with a mission to alleviate poverty by fostering equitable trading relationships with producers in developing nations.

While the raw ingredients, such as the high-quality cocoa used for these dark chocolate sprinkles (hagelslag), are sourced from fair trade certified cooperatives in countries like Ghana, the Ivory Coast, and the Dominican Republic, the final processing and packaging often occur in the Netherlands. This allows the brand to maintain local standards while ensuring that the value chain remains transparent and supportive of small-scale farmers.

Ownership of the brand remains rooted in its social mission. It is operated by Fairtrade Original B.V., which is wholly owned by the Fair Trade Original Foundation (Stichting Fair Trade Original). This non-profit structure ensures that the focus remains on social impact and sustainable development rather than maximizing corporate profits, making it a unique player in the Dutch supermarket landscape.