Ariel detergent

Ariel is one of the world's most recognizable laundry detergent brands, first introduced in several European markets in the late 1960s. It was specifically developed as a high-performance laundry solution capable of removing tough stains via enzymatic action, representing a significant innovation for the Procter & Gamble technical labs in Europe. Since its launch, it has expanded globally to become a leading name in both liquid and powder detergent formats.

Today, Ariel is manufactured in numerous locations worldwide to serve regional markets, including various facilities across Europe, North Africa, and Asia. Despite its vast global footprint, the brand remains under the management of its original creator, the American multinational Procter & Gamble (P&G). As a cornerstone of P&G's fabric care division, Ariel continues to lead in sustainability efforts and cold-water washing technology.