Princess household appliances

Princess is a historic brand in the small household appliance sector, known for its focus on combining design with functionality. Founded in the Netherlands, the brand gained international fame for inventing the first curved griddle, which revolutionized healthy home cooking. Over the years, the brand expanded into various categories including air fryers, coffee makers, and breakfast appliances.

Today, Princess is part of a larger global portfolio. After being acquired from its original founders, it eventually became part of the Smartwares Group. This transition allowed the brand to leverage larger distribution networks and specialized manufacturing facilities, primarily located in East Asia, to maintain competitive pricing while keeping its identity as a Dutch design brand. The brand continues to focus on 'special moments' at home, targeting modern families who value ease of use and aesthetics in their kitchen tools.