Hovis Best of Both Bread Flour

Hovis Best of Both Bread Flour is a versatile baking flour that combines 50% white flour and 50% wholemeal flour, offering a balanced texture and flavor for homemade bread. This blend includes added calcium for nutritional benefit and is naturally a good source of dietary fiber. Designed to perform consistently in hand baking or bread machines, it caters to both novice and experienced bakers. The product is suitable for vegetarians and is produced by Hovis Ltd, a company with over 130 years of baking experience. Hovis Ltd was founded in 1886 in Macclesfield, United Kingdom, by miller Richard "Stoney" Smith. The company has undergone several ownership changes over the years. In 2007, it became part of Premier Foods, a leading UK food company. In 2014, Premier Foods sold a 51% stake in Hovis to The Gores Group, forming a joint venture. In 2020, Hovis was acquired by Endless LLP, a UK-based private equity firm. In August 2025, Associated British Foods (ABF) Ltd., an international food, ingredients, and retail company headquartered in the United Kingdom, reached a deal to acquire Hovis Group Ltd. from Endless LLP. This acquisition aims to create a UK bakeries business that is both profitable and sustainable over the long term. The current ownership structure is as follows: Ultimate Owner Company: Associated British Foods (ABF) Ltd. Ultimate Owner Country: United Kingdom Ultimate Owner Company Details: Associated British Foods is a diversified international food, ingredients, and retail company headquartered in London, United Kingdom. Subsidiary Info: None