Colgate Total Whitening Toothpaste

Colgate is one of the most recognized oral care brands globally, with a history dating back to the early 19th century in the United States. While the brand originated as a starch, soap, and candle business in New York, it revolutionized the industry by introducing toothpaste in jars and eventually the first collapsible tubes in 1896.

Today, Colgate's manufacturing infrastructure is truly global. To meet the demands of hundreds of international markets, the products are manufactured in numerous countries across North America, Latin American, Europe, and Asia. Facilities in countries such as Mexico, Brazil, China, and the United States ensure that local supply chains are efficient and responsive to regional needs.

The brand is the flagship of the Colgate-Palmolive Company. Throughout its history, the brand has remained under the same corporate umbrella since the merger of the Colgate Company and Palmolive-Peet in 1928. It currently maintains a dominant position in the global oral care market, focusing on health-centric innovations like the Total and Optic White product lines.