Doritos flavored tortilla chips

Doritos is one of the world's most recognizable snack brands, famous for its bold flavors and triangular tortilla shape. The brand's journey began in 1964 at Disneyland, where a restaurant named Casa de Fritos produced seasoned tortilla chips from surplus ingredients. The product's potential was quickly realized, leading to a national rollout by Frito-Lay in 1966. Its name is derived from the Spanish 'doradito,' meaning 'little golden things.'

Today, Doritos is a global powerhouse within the PepsiCo portfolio. Manufacturing is highly localized to ensure freshness, with production facilities located in dozens of countries including the United States, United Kingdom, Mexico, and Australia. While the original recipe and concept were American, the brand has adapted its flavor profiles extensively to suit regional tastes across different continents.

Ownership of the brand transitioned early on to the Frito-Lay company, which merged with Pepsi-Cola in 1965 to form PepsiCo. PepsiCo remains the ultimate owner today, managing the brand as a core part of its Frito-Lay North America and PepsiCo International divisions. The brand continues to dominate the savory snack market through intense marketing campaigns and constant product innovation.