Lurpak Smørbar salted spread

Lurpak is a world-renowned brand of butter and dairy spreads that traces its history back to 1901 when Danish dairy farmers created a unified quality mark known as the 'Lurmark.' The brand is famous for its silver packaging and the 'Lur' (an ancient musical instrument) logo, which guarantees that the product is made from pure Danish milk.

Today, Lurpak is owned by Arla Foods, a massive dairy cooperative owned by thousands of farmers across several European countries. Despite its global reach, the core production of Lurpak butter and spreadable blends remains concentrated in Holstebro, Denmark, maintaining its reputation for premium quality and authentic Nordic origins. The brand continues to dominate the butter market internationally, particularly in the UK and Middle Eastern regions.