PiCK UP! Choco & Milk

PiCK UP! is a popular biscuit bar produced by the German company Bahlsen. First introduced in 1999, it consists of a solid chocolate plate sandwiched between two crispy Leibniz biscuits. The 'Choco & Milk' variant adds a milk cream filling within the chocolate layer.

The product is primarily manufactured in Bahlsen's production facilities in Germany, specifically in Barsinghausen near Hannover. Bahlsen remains a family-owned business, maintaining its headquarters in Hannover, Lower Saxony, where the company was founded over 130 years ago. As of 2024 and beyond, the brand continues to be owned and managed by the Bahlsen family, preserving its legacy as one of Germany's most recognized confectionery brands.