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Monday Haircare is a modern beauty brand that originated in New Zealand. It was founded by Jaimee Lupton in 2020 with the goal of providing high-quality salon-grade hair care at an affordable drugstore price point. The brand is known for its distinctive pink, minimalist, and recyclable packaging, which has gained significant popularity through social media platforms.
While the brand has its roots in New Zealand and is headquartered there, its products are primarily manufactured in China to maintain its competitive pricing and global distribution scale. The brand is owned and managed by ZURU Edge, which is a consumer goods subsidiary of the larger ZURU company, a multi-national corporation originally founded by New Zealand entrepreneurs and now based in Hong Kong. Monday Haircare has quickly expanded its footprint, becoming a staple in major retailers across North America, Europe, and Oceania.
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