Rexona Invisible Aqua deodorant

Rexona, a leading global brand in the hygiene sector, was originally established in Australia in 1908 by Alice Sheffer. Known for its 'Tick' logo, the brand has become a hallmark for antiperspirant and deodorant performance worldwide.

Today, Rexona is owned by the British multinational consumer goods company Unilever. Due to its global footprint, manufacturing occurs in numerous strategic locations across Europe, Asia, and South America to serve regional markets. While the brand originated in Australia, its ultimate ownership and corporate headquarters are now based in the United Kingdom.

In different markets, Rexona is sold under various names, such as Sure in the UK and Ireland, Degree in North America, and Shield in South Africa, but they all share the same formulaic heritage and ownership under Unilever.