Nutella B-ready

Nutella B-ready is a popular snack consisting of a crunchy wafer shell shaped like a small baguette, filled with the iconic Nutella hazelnut spread and wheat crispies. Launched globally by the Italian confectionery titan Ferrero, it was designed as a portable and mess-free way to enjoy Nutella on the go.

The brand Nutella itself traces its roots back to 1946 in Alba, Italy, founded by Pietro Ferrero. Today, Ferrero Group remains a private, family-owned company and one of the largest chocolate and confectionery producers in the world. Manufacturing for Nutella B-ready is decentralized to serve global markets, with primary production facilities located in Italy and France, among other strategic international locations.