ICA Krossade Tomater

ICA Krossade Tomater is a staple pantry item from the Swedish retail giant ICA. These crushed tomatoes are typically sourced and packaged in Italy, known for its high-quality tomato production, before being imported and sold under the ICA private label brand in Sweden. This product is part of ICA's extensive range of house-branded food items designed to provide value and quality to Swedish consumers. ICA's private label products are central to their business model, allowing for direct control over sourcing and sustainability standards, denoted by symbols like the 'Keyhole' (Nyckelhålet) found on the packaging which indicates a healthier choice. The brand remains under the ultimate ownership of ICA Gruppen AB, headquartered in Solna, Sweden.