Super Finn Classic Dishwasher Tablets

Super Finn is a prominent house brand of the Dutch international discount retailer, Action. Since its introduction, Super Finn has become a staple in the Action product lineup, offering a range of household cleaning solutions including dishwasher tablets, laundry detergents, and surface cleaners. The brand is designed to provide consumers with high-performance cleaning at a significantly lower price point compared to global market leaders.

As a private label brand, Super Finn products are manufactured through contracts with various specialized third-party producers across Europe. While many of their chemical and cleaning products are historically sourced from manufacturers in the Netherlands to serve Action's extensive European network, the production can occur in multiple countries depending on the specific product line and supply chain requirements.

Ultimate ownership of the Super Finn brand lies with Action, which is headquartered in Zwaagdijk-Oost, Netherlands. Since 2011, the majority of Action has been owned by the British private equity firm 3i Group plc. This partnership has fueled Action's rapid expansion from a local Dutch retailer to a major international player with thousands of stores across Europe, maintaining Super Finn's status as a key value-driven brand within their portfolio.