Elmex Caries Protection Professional toothpaste

Elmex is a highly regarded Swiss oral care brand that was first introduced in 1962. It gained historical significance as the first toothpaste to incorporate amine fluoride, a specialized ingredient developed in collaboration with the University of Zurich to provide superior protection against dental caries. The product shown, Elmex Caries Protection Professional (marketed with 'Prebiotic Sugar Acid Neutralizer'), is designed to neutralize acids directly in dental plaque before they can damage tooth enamel.

While the brand has its roots in Switzerland and was originally developed by GABA International AG, it has been part of a larger global network since 2004. Today, Elmex is a flagship brand under the American multinational Colgate-Palmolive. Due to this global scale, manufacturing is distributed across multiple locations in Europe, including Switzerland, Germany, and Poland, to serve various international markets.