Parodontax Extra Fresh toothpaste

Parodontax is a specialized oral care brand primarily known for its formulations targeting gum health, specifically designed to help prevent and treat early signs of gum disease such as bleeding and redness. The brand was originally developed by Dr. Focke, a German dentist, and launched by the pharmaceutical company Madaus in 1937. Since then, it has grown into one of the most recognized medicated toothpaste brands globally, distinguished by its unique mineral salt-based formula.

Over the decades, ownership of the brand has changed through various mergers and acquisitions. It was long a staple of the GlaxoSmithKline (GSK) consumer healthcare portfolio. However, in 2022, GSK spun off its consumer division into a new, independent global company named Haleon. Haleon now manages the brand's production and distribution worldwide. While the brand has German roots, its manufacturing is decentralized with production facilities located in several countries—including the United Kingdom, Slovakia, and Brazil—to serve different regional markets.