Made O'Meter
Discover where a brand or product originates
Pollo Campero is a renowned quick-service restaurant chain that originated in Guatemala in 1971. Founded by the Gutiérrez family, the brand is famous for its unique fried chicken recipe, which has become a cultural icon in Central America. The brand's signature flavor is defined by a traditional marination process and hand-breaded preparation that is performed fresh daily at each location.
While the brand was born in Guatemala, its manufacturing and food preparation occur locally in each country where it operates, including El Salvador, the United States, and Mexico, to ensure the freshness of its poultry products. It has developed a 'cult-like' following, particularly among the Central American diaspora, leading to the famous tradition of passengers carrying boxes of the chicken on international flights.
Today, Pollo Campero is a key subsidiary of Corporación Multi Inversiones (CMI), a massive family-owned 'multilatina' conglomerate. The brand continues to expand globally, with a significant corporate presence in Dallas, Texas, to manage its North American operations while remaining under the ultimate ownership of the CMI headquarters in Guatemala.
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