Maizena Jævner Lys thickening agent

Maizena is a globally recognized brand primarily known for its corn-based thickening products. The brand was originally registered in the United States in 1856 by Wright Duryea, building on culinary uses for cornstarch developed by Thomas Kingsford. Over the decades, it became a staple in kitchens worldwide, particularly in Latin America and Europe.

Today, the brand is part of the extensive portfolio of Unilever, the British multinational consumer goods giant. While the brand has American roots, this specific 'Jævner Lys' variant is tailored for the Nordic market (Denmark, Norway, Sweden, and Finland) and is manufactured in Denmark to serve local demand. It is widely used in Scandinavian cooking to thicken light sauces, stews, and soups without altering the flavor profile.