innocent Apple Juice

Innocent Drinks is a well-known brand originally founded in London, United Kingdom, in 1999 by three friends who started selling smoothies at a music festival. The brand is famous for its simple, natural ingredients and playful marketing style, emphasizing products that are 'innocent' of additives.

While the brand maintains its British identity, manufacturing and bottling occur across various European locations, notably at the 'Blender'—the company's large carbon-neutral factory in Rotterdam, Netherlands, which serves most of the European market. Since 2013, the Coca-Cola Company has been the ultimate owner of Innocent Drinks, having progressively bought shares to consolidate control while allowing the brand to operate largely as an independent subsidiary.