Céréal Hagelslag Puur-Noir

Céréal Hagelslag is a health-conscious take on the traditional Dutch chocolate sprinkles known as 'hagelslag'. The product shown is the 'Puur-Noir' (Dark) variety, which features a recipe with 88% less sugar compared to standard chocolate sprinkles. This alignment with health and dietary needs is central to the Céréal brand's identity, which focuses on functional and nutritional foods.

While 'hagelslag' itself is an iconic Dutch invention dating back to 1919, the Céréal brand belongs to the French company Nutrition & Santé. The product is manufactured in the Netherlands, the heartland of hagelslag production, ensuring it meets the traditional standards of the product type while utilizing modern nutritional science to reduce sugar content. Since 2009, Nutrition & Santé has been a subsidiary of the Japanese pharmaceutical and nutrition giant, Otsuka Pharmaceutical Co., Ltd.