REWE frei von H-Vollmilch

REWE frei von H-Vollmilch is a lactose-free ultra-high-temperature (UHT) whole milk product. It is a private label brand belonging to the REWE Group, one of Germany's leading retail and tourism organizations. The brand "REWE frei von" was specifically developed to provide allergen-free options, such as gluten-free and lactose-free products, for consumers with dietary sensitivities.

The milk is produced primarily in Germany, sourced from local dairy farms that meet specific animal welfare standards, as indicated by the 'Haltungsform' labeling on the packaging. The processing involves ultra-high-temperature treatment and homogenization to ensure a long shelf life while maintaining a 3.5% fat content. As a private label, the production is often contracted to various German dairy cooperatives and specialized processing facilities.

The REWE Group, headquartered in Cologne, operates as a cooperative joint-stock company. Since its founding in 1927, it has grown into a massive international entity. The brand is managed under the umbrella of REWE-Zentral AG, ensuring quality control and supply chain management across its extensive network of supermarkets and convenience stores.