Omega Via Barberia Fructi Shaving Cream

This product is the Fructi Shaving Cream from the Via Barberia line, a premium grooming range launched by the historic Italian company Pennellificio Omega S.p.A. The product code visible on the packaging, VB2002, and the barcode 8001673985023 identify it as the citrus-scented version (Fructi) of their professional-grade shaving creams.

Pennellificio Omega was founded in 1931 and is one of the world's most renowned manufacturers of shaving brushes and professional painting tools. The Via Barberia brand was introduced by the company to offer high-quality wet shaving cosmetics, drawing its name from the historic 'Via Barberia' street in Bologna, Italy, where traditional barber shops once flourished.

The brand remains under the ownership of Pennellificio Omega S.p.A., which continues to be a family-run business based in Bologna. The manufacturing takes place primarily in Italy, adhering to traditional quality standards that have made the brand a staple in professional barber shops and for wet shaving enthusiasts globally.