Made O'Meter
Discover where a brand or product originates
The image features a pair of Adidas Originals SL 72 sneakers, specifically a vintage-inspired leather edition. Originally introduced for the 1972 Munich Olympic Games as a lightweight running shoe, the 'SL' stands for 'Super Light.' Over the decades, it has transitioned from a performance athlete's choice to a staple of the Adidas Originals heritage line, celebrated for its retro aesthetic and slim profile.
Adidas products are manufactured globally, with the vast majority of production occurring in Asia—primarily in Vietnam, Indonesia, and China. While the brand maintains some specialized manufacturing and research facilities in Germany, its mass-market footwear is produced through a network of independent manufacturing partners across several dozen countries to optimize global supply chains.
Ownership of the brand has evolved from a family-run business to a major public corporation. Founded by Adolf 'Adi' Dassler in 1949 in Herzogenaurach, Germany, the company remained under family control until the late 1980s. Today, Adidas AG is a publicly-traded company listed on the Frankfurt Stock Exchange. It is a 'free-float' company, meaning it is owned by many institutional and private investors worldwide without a single controlling shareholder.
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