Salling Extra Virgin Olive Oil

Salling Extra Virgin Olive Oil is a private-label product offered by Salling Group, Denmark's largest retailer. This specific variant is sourced and bottled in Italy, as indicated by the label 'fra Italien' (from Italy), ensuring it meets the high standards associated with Italian olive oil production.

The Salling brand itself is a tribute to the group's founder, Herman Salling, who opened his first department store in 1948. Today, the brand covers thousands of everyday items across various categories, emphasizing quality at competitive prices. The company is uniquely structured; it is 100% owned by the Salling Foundations (Købmand Herman Sallings Fond and Købmand Ferdinand Sallings Memorial Fond), meaning all profits are either reinvested into the retail business or donated to charitable causes in areas like culture, education, and sports.