ja! Still natural mineral water

ja! Still natural mineral water is a staple product of the German retail landscape. The brand 'ja!' was introduced in 1982 by the REWE Group as a budget-friendly 'no-name' alternative to satisfy the growing consumer demand for affordable everyday essentials.

Produced primarily in Germany, the water is sourced from various local mineral springs depending on the regional distribution center, ensuring a lower carbon footprint through shorter transport routes. Common sources include regional wells like the 'Fontane-Quelle' or other certified German mineral springs.

Today, the brand is owned by the REWE Group, one of Europe's leading trade and tourism companies. Headquartered in Cologne, the REWE Group operates as a cooperative, supporting thousands of independent retailers while maintaining 'ja!' as its primary discount private label across its supermarket and discount chains.