GOOD GOOD Choco Hazel Spread

GOOD GOOD Choco Hazel is a Belgian-made chocolate hazelnut spread that is formulated without added sugar, using natural sweeteners like stevia and maltitol. The brand was originally founded in Reykjavik, Iceland, in 2018 by Gardar Stefansson, Johann Kristjansson, and Agnar Lemacks. Their mission was to create health-conscious alternatives to traditional breakfast and brunch products.

While the brand has its roots in Iceland, the manufacturing of this specific spread takes place in Belgium, a country renowned for its high-quality chocolate production. This allows the brand to combine Icelandic innovation with traditional Belgian craftsmanship. Today, the brand is owned by Good Good ehf., which remains headquartered in Iceland and continues to expand its presence globally, particularly in the United States and European markets.