Miracle Whip Original

Brand Origin and History

Miracle Whip was originally developed as a less expensive alternative to mayonnaise by Max Crosset in 1933 during the Great Depression. It was later sold to Kraft Foods and premiered at the Century of Progress World's Fair in Chicago. It is distinct from mayonnaise because it contains added spices and sugar, and typically carries a lower oil content.

Ownership and Global Presence

The ownership of Miracle Whip is split geographically. In North America (United States and Canada), it is owned by The Kraft Heinz Company. However, in Europe and international markets, the rights to many Kraft-branded products, including Miracle Whip, are often managed through Mondelez International or local entities resulting from historical corporate splits. In the European market, particularly in Denmark where this image was taken, the product is often manufactured and distributed under the Kraft brand umbrella, which is currently part of the Kraft Heinz portfolio globally.

Manufacturing

While Miracle Whip started as an American innovation, products found in Scandinavian countries like Denmark are typically manufactured in Germany. The European recipe differs slightly from the North American version to suit local tastes and regulatory requirements.