Daygum Protex chewing gum

Daygum Protex is a prominent brand of functional chewing gum specifically formulated for dental hygiene. Originating in Italy, the brand is marketed as a sugar-free supplement containing fluorine, calcium, and xylitol to help maintain tooth mineralization and neutralize plaque acids. It has long been a staple in the Italian confectionery market, positioned more as an oral care product than a simple sweet.

The brand is owned by Perfetti Van Melle, one of the world's largest confectionery and gum manufacturers. While Perfetti Van Melle is a global corporation with a vast manufacturing network, Daygum is deeply rooted in the Italian market and is primarily produced at the group's facilities in Italy to supply the local and European markets. The parent company was formed through the 2001 merger of the Italian company Perfetti and the Dutch company Van Melle, creating a dual-headquartered powerhouse in the candy industry.