Poetry clothing

Poetry is a high-end British fashion brand known for its emphasis on natural fibers and timeless design. Founded in 1997 by Luke Dashper, the brand operates under the philosophy of 'quiet luxury,' focusing on ethical production and the use of premium materials such as cashmere, linen, silk, and alpaca wool. The brand's design process is centered in its London studio, where collections are inspired by art and a sophisticated, understated aesthetic.

While the brand's creative heart is in the United Kingdom, its manufacturing is distributed globally. Poetry partners with small ethical factories and artisan makers across the world to maintain high craftsmanship standards. Production locations include China and other regions known for specific textile expertise. It is important to distinguish this British brand from the South African retail chain of the same name owned by the Cape Union Mart Group, which operates primarily within the African market.