Toritos snacks

Toritos is a popular snack brand primarily found in Central American markets such as Guatemala, El Salvador, and Honduras. These snacks are typically savory corn chips or extruded snacks known for their intense crunch and local flavors.

The brand is a key part of the regional snack portfolio under the Frito-Lay umbrella in Central America and the Caribbean. While Frito-Lay is an American company, many of its regional brands in this area, including Toritos, have deep local roots and are manufactured in local facilities across countries like Guatemala to serve the nearby markets.

Since 1965, the brand has been ultimately owned by PepsiCo through its Frito-Lay subsidiary. PepsiCo manages these regional brands by blending global manufacturing standards with local taste preferences, maintaining Toritos as a staple in the Central American 'savory snack' category.