Tao Kae Noi Crispy Seaweed Original Flavor

Tao Kae Noi is a world-renowned Thai snack brand specializing in processed seaweed. It was founded in 2004 by Itthipat Peeradechapan, whose entrepreneurial journey from heavy family debt to building a multi-million dollar snack empire became so famous it inspired the 2011 Thai film The Billionaire. The brand name translates to 'Little Boss,' reflecting the founder's young age when he started the business.

Today, the products are primarily manufactured in Thailand at large-scale facilities such as the Rojana Industrial Park in Phra Nakhon Si Ayutthaya. The manufacturing process uses automated technology to fry or roast high-quality seaweed, often using rice bran oil as shown on the packaging. The brand dominates the Thai market and exports to more than 50 countries worldwide.

The brand is owned and operated by Taokaenoi Food & Marketing PCL, a publicly traded company listed on the Stock Exchange of Thailand (SET: TKN). As of 2026, the Peeradechapan family remains the majority owner and ultimate controlling interest of the company, ensuring the brand stays under the leadership of its founding group.