PiùMe Sapone Intimo Protettivo

PiùMe is a specialized Italian retail brand focused on beauty, personal hygiene, and home care. The brand was launched in 2018 as a collaborative project between several historic Italian retail entities, including General s.r.l. (IperSoap), Meloni Walter s.p.a. (Smoll), and Ingromarket s.r.l. (Shuki). This partnership operates under the umbrella of Consorzio Promotre, which was founded in 1998 to strengthen the competitive position of local retailers in the drugstore sector.

The PiùMe 'Sapone Intimo' (intimate soap) is part of the brand's private label line. These products are developed in collaboration with leading Italian manufacturers to ensure high quality and sustainability while maintaining competitive pricing. Because the brand is a private label for an Italian consortium and emphasizes its ties to Italian production, the manufacturing is conducted primarily within Italy to serve its network of over 300 stores nationwide.