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Kellogg's eXtra Chocolate e Avelãs Granola

ownerKellogg Company (USA)
originUnited States
manufacturedmultipleCountries

Kellogg's eXtra Chocolate e Avelãs (Chocolate and Hazelnut) is a popular crunchy granola product marketed primarily in Southern European regions like Spain, Portugal, and Italy. The product features whole-grain oats mixed with chocolate chunks and roasted hazelnuts, designed for breakfast or as a standalone snack. The packaging visible in the image includes localized information for these markets, such as contact numbers for Spain (ES) and Portugal (PT).

Historically, Kellogg's has been a pioneer in the cereal industry since its founding in the United States in the early 20th century. While the brand is American in origin, its products are manufactured in various facilities globally to serve local markets. In Europe, Kellogg's maintains several manufacturing sites, including major hubs in the United Kingdom, Spain, and Poland, leading to the 'Multiple countries' production status for widely distributed lines like the eXtra granola series.

In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two independent public companies. The global snacking business, which includes international cereal and granola brands like this one, is now operated by Kellanova. This shift reflects a strategic move to separate the North American cereal business from the higher-growth global snacking and international market segments.

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