K-Classic Nussano Nuss-Nougat-Creme

K-Classic Nussano is a popular hazelnut-nougat spread sold exclusively at Kaufland stores. The product is primarily manufactured in Germany, often produced by specialist food manufacturers like Wilhelm Reuss GmbH for the retailer's private label. It contains approximately 13% hazelnuts and is a common budget-friendly alternative to global brands like Nutella. The packaging usually highlights sustainable sourcing through certifications like Rainforest Alliance or UTZ for its cocoa and hazelnuts.

The brand K-Classic is the central private label of the German retail giant Kaufland. Kaufland itself is a part of the Schwarz Gruppe, a massive multinational retail group that also owns the discount chain Lidl. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world and remains a family-owned enterprise under the Dieter Schwarz Foundation.