Hacendado Leche Semidesnatada

Hacendado is the flagship private label brand of Mercadona, Spain's largest supermarket chain. Launched in 1996, the brand was created to provide consumers with high-quality food products at competitive prices, a strategy known as 'Siempre Precios Bajos' (SPB). This specific product, Leche Semidesnatada (semi-skimmed milk), is a core item in Spanish households and consistently receives high ratings from consumer organizations for its value and quality.

While the brand is owned by Mercadona, the actual production of the milk is carried out by a network of specialized dairy suppliers across the Iberian Peninsula. Major suppliers include cooperatives and dairy giants such as COVAP (Cooperativa Ganadera del Valle de los Pedroches) in Córdoba, Lactiber in León, and Schreiber Foods. These partners ensure that the milk is 100% sourced from Spanish or Portuguese farms, supporting local agriculture while maintaining strict quality controls.

Ownership of the brand remains with Mercadona S.A., a family-owned company founded by Francisco Roig Ballester and currently led by his son, Juan Roig. The company has successfully expanded into Portugal and continues to dominate the Spanish retail landscape through its focus on private labels like Hacendado, Bosque Verde, and Deliplus.