Flux Granate/Mint mouthwash

Flux is a prominent Swedish oral care brand particularly well-known for its high fluoride content and alcohol-free formulas. Originally developed in close collaboration with Swedish dental care professionals, the brand has grown to become a market leader in Scandinavia for fluoride rinses. Manufacturing has historically taken place in Denmark, but was recently moved to Dalarna, Sweden, to enhance sustainability and reduce logistics-related carbon emissions.

The brand has changed hands several times in the pharmaceutical sector. It was previously part of the Actavis/Teva portfolio until it was acquired by Karo Healthcare (formerly Karo Pharma) in April 2021 as part of a strategic acquisition of European over-the-counter brands. Today, Karo Healthcare, headquartered in Stockholm and owned by the private equity firm EQT, manages the brand's growth and distribution throughout Europe and the Nordic region.