Hero Blauwe Bessen jam

Hero Blauwe Bessen (Blueberry) jam is a staple product in the natural spreads market, particularly popular in the Netherlands and across Europe. The brand's history dates back to 1886 in Lenzburg, Switzerland, where it was founded by Gustav Henckell and Gustav Zeiler. Today, Hero remains a household name known for its focus on preserving the natural goodness of fruit in its jams and snacks.

While the company has deep Swiss roots and maintains its global headquarters in Lenzburg, the manufacturing landscape for its jams has shifted. Following a strategic decision announced in late 2023, Hero began transitioning its jam production away from Switzerland to more cost-effective facilities, notably in Spain. The company also operates major manufacturing hubs in Egypt (serving the Middle East and Africa) and other regional locations to support its global distribution. Ownership has remained stable for decades under the stewardship of the Oetker family, ensuring the brand maintains its premium positioning in the baby food and fruit spread sectors.