ASG City Run 100 treadmill

The ASG City Run 100 is a compact, home-use treadmill designed for both walking and light running. It is a signature product of the ASG (Athletic Solutions Group) brand, which focuses on providing modern and space-saving fitness solutions for urban dwellers. The brand is particularly prominent in the Scandinavian market, where it is known for its minimalist aesthetic and integration with digital fitness platforms like Zwift and Kinomap.

The brand is owned and distributed by Sport Scandinavia A/S, a Danish company headquartered in Frederikshavn. Sport Scandinavia originally started in 2010 and has since grown into a major distributor of high-end sports and fitness equipment across Denmark, Sweden, and Norway. While the brand is managed and designed in Denmark, manufacturing is primarily outsourced to specialized factories in China to ensure competitive pricing and high-scale production. The ultimate ownership of the brand lies with Sport Scandinavia A/S, which maintains a strong foothold in the European home-fitness market through retail partners and its own e-commerce channels.