Made O'Meter
Discover where a brand or product originates
Knorr is a globally recognized food brand specializing in bouillon cubes, soups, and seasonings. The brand was established in 1838 by Carl Heinrich Knorr in Heilbronn, Germany, where he pioneered techniques for drying vegetables and spices to preserve their nutritional value and flavor. The first Knorr bouillon cube, which became the brand's signature product, was launched in 1910.
Today, Knorr is one of the world's largest consumer packaged goods brands, sold in over 90 countries. Since 2000, it has been owned by the British multinational company Unilever. While the brand originated in Germany and still maintains a major innovation hub there, manufacturing occurs in numerous countries worldwide to serve local markets, often adapting flavors to regional tastes. This specific packaging, featuring Swedish, Finnish, Danish, and Norwegian labels, is typically distributed across the Nordic region.
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