Choceur Nussbeisser

Choceur Nussbeisser is a premium whole-nut chocolate bar exclusively produced for the German discount retailer ALDI. The brand Choceur is one of ALDI's most successful private labels, known for bringing high-quality European confectionery to a mass-market audience.

While the branding is owned by ALDI, the actual production of Choceur chocolates is traditionally outsourced to established German chocolate manufacturers. Specifically, many Choceur products, including the Nussbeisser line, have historical and production ties to August Storck KG, a renowned German confectioner famous for brands like Werther's Original and Merci. The manufacturing primarily takes place in Germany, utilizing high-quality ingredients such as whole roasted hazelnuts and rich milk chocolate to meet European confectionery standards.

Today, Choceur remains a staple of ALDI's global inventory, serving as a flagship example of the retailer's strategy to provide gourmet-tier products at competitive prices through direct partnerships with specialized manufacturers.