Roi de Trèfle Zarte Scheiben würzig-aromatisch

Roi de Trèfle is a specialized private label brand used by the German discount retailer ALDI (both ALDI Nord and ALDI Süd) for its range of French-style dairy products, particularly cheeses. The name "Roi de Trèfle" translates from French as "King of Clubs" (referring to the playing card suit), emphasizing the brand's French heritage and positioning.

While the brand is owned and distributed by ALDI, the actual production of these "Zarte Scheiben" (tender slices) occurs in France. This specific product is a aromatic, soft-ripened cheese sliced for convenience, catering to the German market's preference for high-quality, authentic French deli items. As an ALDI private label, the brand management and distribution are handled by ALDI's regional companies, while the manufacturing is outsourced to specialized French dairy producers to maintain geographic authenticity.