Borotalco Fresco Non-Stop deodorant

Borotalco is a legendary Italian personal care brand with a history dating back to 1878 when pharmacist Henry Roberts created the original 'Boro-Talcum' powder in Florence. The brand has since evolved from its iconic green tin of talcum powder into a comprehensive line of hygiene products, including the Fresco Non-Stop deodorant series.

Today, the brand is owned by the Bolton Group, a major Italian multinational corporation headquartered in Milan. While Borotalco has expanded its market reach internationally, it remains deeply rooted in its Italian heritage, with manufacturing primarily located in Italy. The products continue to use high-quality talc sourced from the Chisone Valley in Piedmont, maintaining the 'Made in Italy' status that is central to the brand's identity.