Ruffwear Overcoat dog jacket

Ruffwear is a premier American brand specialized in high-performance outdoor gear for dogs. Founded in 1994 by Patrick Kruse in his garage in Huntington Beach, California, the company was born out of a desire to create functional equipment that allows dogs to accompany their owners on rugged adventures. The product shown is a purple dog jacket, likely the 'Overcoat' or a similar insulated model, featuring the brand's signature logo and a dedicated loop for safety lights.

While the brand is headquartered in Bend, Oregon, where all products are designed and rigorously tested, manufacturing is handled through a global supply chain. The company primarily partners with skilled factories in Vietnam, China, and Taiwan, which specialize in the technical textiles and hardware required for durable pet gear. Ruffwear remains a privately held company, maintaining its independence and commitment to quality and sustainability without external venture capital influence.