Kellogg's Froot Loops cereal

Froot Loops is a global brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's. Originally introduced in the United States in 1963, the brand has become iconic for its colorful ring-shaped cereal and its mascot, Toucan Sam.

Historically part of the Kellogg Company, the brand is now under the ownership of Kellanova following the corporate separation of Kellogg's North American cereal business. In the Brazilian market, the product is manufactured locally to cater to regional tastes and regulatory requirements, such as the nutrition labeling seen on the packaging. Kellanova continues to manage the international expansion and production of the snack and international cereal portfolio.