First Price Garlic Baguettes

First Price is a prominent private label brand established by NorgesGruppen in Norway. It serves as a budget-friendly alternative across a wide variety of food and household categories. The garlic baguettes shown are part of their chilled or frozen bakery line, designed for quick baking at home.

Because First Price is a private label (store brand), manufacturing is typically outsourced to various industrial bakeries across Europe, including locations in France, Belgium, or Denmark, depending on the specific supply contract. The brand is owned and managed by NorgesGruppen, Norway's largest grocery retail group, which also operates chains like Meny, Kiwi, and Spar.