Yoga Pesca fruit juice

Yoga is an iconic Italian brand of fruit juices and nectars with a history dating back to the post-World War II era. Specifically, the brand was launched in 1946 by the company Massalombarda S.A., which was based in Massa Lombarda, a town in the Romagna region of Italy renowned for its fruit cultivation. The brand quickly became a staple in Italian households, often identified as the quintessential Italian fruit juice.

In 1994, the Yoga brand was acquired by Conserve Italia Group, a large Italian cooperative consortium. This acquisition ensured that the brand remained under Italian ownership, preserving its traditional recipes and commitment to using high-quality Italian-grown fruit. Today, Yoga products are produced in Italy using fruit sourced from thousands of member farmers within the Conserve Italia network, emphasizing sustainability and local agricultural heritage.